Massing Werner advises DRS Investment SE on the simultaneous acquisition of the German Vignold Group and the Swiss marketing service provider the factory
Massing Werner provided comprehensive advice to DRS Investment SE on this complex cross-border transaction to create the newly formed the factory Group:
The transaction involved the simultaneous negotiation of two corporate transactions, namely the acquisition of the Vignold Group and, in parallel, the acquisition of the factory, as well as the establishment of the club deal structure and the rollover participation of the sellers. Massing Werner also coordinated the international team of lawyers.
The Vignold Group and the factory are among the leading independent service providers for the large-volume production of marketing assets in the DACH region. The acquisition creates a leading technology-focused marketing service provider in the marketing tech segment, which aims to drive the AI- and tech-induced transformation and consolidation of the market through buy & build. The factory group offers Creative Performance Production at Scale: a technology-enabled, AI-powered production approach that enables the fast, consistent, and cross-channel creation of marketing content for all distribution channels (digital, print, PoS, etc.) with over 150 specialists in six countries. With production sites in Thailand and South Africa, the group offers a highly efficient international infrastructure to meet growing demands for content volume and processing speed.
In antitrust law, Massing Werner once again collaborated with ROCAN (Tobias Pukropski and Ricarda Ricken). In the area of IP/IT, KNPZ (Dr. Kai-Uwe Plath) provided support. Massing Werner again worked with Sołtysiński Kawecki & Szlęzak on Polish law. Rajah & Tann advised on Thai law and Bezen & Partners on Turkish law. Swiss law was covered by Kellerhals & Carrard, while South African law questions were advised by VDMA.
The successful transaction demonstrates the capabilities of Massing Werner's transaction practice in complex and cross-border transactions.
DRS Investment SE (“Dynamic Reliable Solutions”) is a private investment company focusing on software and technology-enabled services (“tech-enabled services”).